In this article done in The Globe And Mail, read about why the Quattroporte's engine is the most 'beautiful-sounding machine they've driven in a long time'. Read about the acoustic allure, and about how a British study was done on the engine that marked the engine, "aphrodisiac".
So, take just a moment to check out the large picture to the far right. I’ll explain what you’re seeing: a Maserati on a snowmobile course. I’ll also let that settle into the brain. On page 2, you’ll find a picture at the top. I’m at the wheel in that one…
I’ll also say this: somedays, I really like my job.
To promote the Maserati Welcome Winter Drive Experience in Aspen, Colo., Maserati hosted journalists from around the country, giving them the opportunity to get behind the wheel of their new all-wheel drive Q4 models, putting them to the test in that most rigorous of all-wheel drive courses: Colorado mountain roads in winter.
Located in Piazza San Fedele, the exclusive Casa Maserati outlet will invite guests to discover Maserati’s products in a bar and lounge atmosphere.
From an illustrious racing history to an haute couture bespoke manufacturing process and exponent, Maserati has it all. It seems that the Italian brand focuses not only on performance, but on appearance as well.
For a carmaker that flourished in the Fifties and Sixties with coachbuilt models, this is just keeping the tradition alive. So, an exclusive store-lounge-bar thing is just what it needs – especially as Maserati believes that some of its models were conceived to be driven as wearing an haute-couture suit.
Apart from Maserati’s products, names like Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante will also be featured in the store.
All of Maserati’s models will alternate as static exhibits in the forecourt and it will be possible to book test-drives alongside a professional instructor.
Furthermore, the location chosen by Maserati keeps the Italian car manufacturer in close relations with its high-end business partners like Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes - as Milan is considered the capital fashion of the world, base of the most renowned fashion houses.
Maserati has just opened the doors to a brand new retail store in Milan’s Piazza San Fedele.
The Casa Maserati outlet combines a luxurious lounge and bar atmosphere with a myriad of Maserati products and paraphernalia.
Alongside Maserati’s range of products beyond its cars, other brands found throughout the outlet include Venin, Montante, Caffitaly, Frigerio and Poltrona Frau.
Can’t get enough of Maserati? Then take a trip to the Piazza San Fedele in Milan to Casa Maserati, a new retail store and lounge bar featuring all things Maserati. You can buy just about anything from the Maserati Collection of products. Maserati’s store opening coincides with Expo Milano 2015; a global showcase of innovative products, technology and arts.
More than just a showroom for branded merchandise, Maserati’s first retail store and lounge bar will also have the full Maserati range on hand. Test drives will be provided by appointment and you will have the opportunity to experience the Quattroporte and Ghibli sedans alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.
The official opening of Casa Maserati is scheduled for Tuesday July 14th, during an exclusive invitation-only cocktail event. The store will be open from 10am to 10pm seven days a week, and will host other events celebrating Italian design in the heart of the Milan Fashion District. According to Maserati officials, the store will be open from July through the end of January 2016.
Read the rest here: http://pursuitist.com/maserati-opens-pop-up-store-in-milan/
LIMITED EDITION: Gildo Zegna, chief executive officer of the Ermenegildo ZegnaGroup, and Harald Wester, ceo of Maserati, hosted a party in Milan on Thursday to celebrate the launch of “One of 100,” a book illustrating the hand-made quality of the Maserati Quattroporte Zegna Limited Edition vehicle.
The book is named as such because there were only 100 models of the sedan available for sale since last June. All of the cars, priced starting at $175,000, have since been sold, Wester said.
For the literary project, Zegna and Maserati commissioned Italian photographer Fabrizio Ferri to take pictures of the hands of 100 prominent people — 25 in each of four cities: Shanghai, Dubai, New York and Milan – to commemorate the car.
Read the entire article here: http://wwd.com/fashion-news/fashion-scoops/ermenegildo-zegna-maserati-book-launch-10175260/
Introducing the new Maserati Levante. It has the appearance and characteristics true to the Maserati heritage of style and luxury. The Levante will share its platform with the Maserati Ghibli. It will be in the Sport Utility Vehicle classification, a first for Maserati. The exterior color palette will include the well known Metallic, Metalescent, Mica, and Pearlescent paints currently available from Maserati. Unfortunately the color availability is not known at this time. The body reflects an all new design, though it maintains the signature Maserati front grille and side “port hole” accents. The vehicle is equipped with all new LED headlamps and fog lights. It is also equipped with a roof spoiler, sporty suspension, and dual exit exhaust system. Alloy Wheels will be standard in a range from 19” to 21” with wheel designs unique to the Levante.
Find Out More: Click Here To Redirect to Maserati of Cincinnati
Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura.
Maserati’s partnership with Mr. Bottura is described by the automaker as “unit[ing] the excellence of the Trident marque with the acclaimed gastronomic virtuosity” represented by the chef’s work and his restaurant Osteria Francescana. Selecting a brand partner that is outside the traditional wheelhouse of an automaker will show that Maserati has interests beyond automobiles and common associations such as racing.
A perfect pair
To commemorate the partnership, Maserati gifted Mr. Bottura with a black Ghibli S Q4 model, which the chef personally picked up at the automaker’s headquarters in Modena. The Ghibli is distinguished by “dynamic and futuristic” touches and was customized to Mr. Bottura’s personal preferences.
Ever since he was a young boy growing up in Modena, Mr. Bottura has been a fan of Maserati and admired its vehicles’ “grace and power” as they drove along the streets of his hometown.
Read the entire article here: http://www.luxurydaily.com/maserati-celebrates-italian-enterprise-via-chef-partnership/
New location is the first in Canada to sell Alfa Romeo and Maserati under one roof
Fiat-Chrysler is expanding Alfa Romeo’s Canadian dealership network with a new location in Ontario.
After undergoing an extensive set of renovations, Maserati Alfa Romeo of Oakville officially opened its doors May 9. Located just outside of Toronto, this dealer is the first of its kind in Canada, selling both Maserati and Alfa Romeo cars under one roof .
“To me, it’s been a dream of a life and I feel very fortunate to represent one of the greatest brands in the world,” Remo Ferri, luxury car dealer and owner of Maserati Alfa Romeo of Oakville, said. “As an Italian, Alfa Romeo holds a very special spot in my heart.”
Ferri was one of the first supporters and dealers behind Fiat’s return to North America in 2012. An extensive dealer network and a long-standing relationship with Fiat-Chrysler CEO Sergio Marchionne helped establish Ferri as one of the top contenders to take on a role in expanding Alfa Romeo’s presence in North America.
A 360-degree view of the Quattroporte gives consumers extra insight into the sedan and gives Maserati a chance to delve deeper into one of its most well-known vehicles. Vehicle apps initially offer valued information, but often miss a crucial element needed to elicit frequent opens from users.
“Maserati understands that buying a car is not a impulsive decision,” said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA. “It’s a purchase that consumers spend a lot of time thinking about.
“Accordingly, auto brands need to consider what methods they can use to entice consumers throughout the purchase process,” she said. “While consumers don’t generally buy cars on mobile devices, they do spend a lot of time researching and comparing cars through mobile channels.
Read the article here: http://www.luxurydaily.com/maserati-focuses-on-traditional-vehicle-for-new-app/