A 360-degree view of the Quattroporte gives consumers extra insight into the sedan and gives Maserati a chance to delve deeper into one of its most well-known vehicles. Vehicle apps initially offer valued information, but often miss a crucial element needed to elicit frequent opens from users.
“Maserati understands that buying a car is not a impulsive decision,” said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA. “It’s a purchase that consumers spend a lot of time thinking about.
“Accordingly, auto brands need to consider what methods they can use to entice consumers throughout the purchase process,” she said. “While consumers don’t generally buy cars on mobile devices, they do spend a lot of time researching and comparing cars through mobile channels.
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