Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura.
Maserati’s partnership with Mr. Bottura is described by the automaker as “unit[ing] the excellence of the Trident marque with the acclaimed gastronomic virtuosity” represented by the chef’s work and his restaurant Osteria Francescana. Selecting a brand partner that is outside the traditional wheelhouse of an automaker will show that Maserati has interests beyond automobiles and common associations such as racing.
A perfect pair
To commemorate the partnership, Maserati gifted Mr. Bottura with a black Ghibli S Q4 model, which the chef personally picked up at the automaker’s headquarters in Modena. The Ghibli is distinguished by “dynamic and futuristic” touches and was customized to Mr. Bottura’s personal preferences.
Ever since he was a young boy growing up in Modena, Mr. Bottura has been a fan of Maserati and admired its vehicles’ “grace and power” as they drove along the streets of his hometown.
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